NOX97

Rules Over Impulse, a lesson Rapx (the x is silent, and represents something
extra) had to learn the hard way. ROI hails from Port Nox, Looney Island
(Freeport, Long Island New York). Born and raised the early part of his
youth in Far Rockaway, Queens. ROI's mother led the family's move to Long
Island to try and keep her children from the negative influences of Far
Rockaway. ROI was drawn to the streets like many youth. He quickly adapted
to his new surroundings, herein he adopted a style and developed a persona
unfamiliar to many hip hop listeners and different from many of NY hip hop
artist. With a style that's braggadocios and cocky like many artists,
especially NY talents, ROI has a little something x-tra. It's that x-factor
that makes the "great-ones" legends. "It's important for a person to be
remembered for anything they do…It's a must for me." ROI swears to live and
die by this premise when it comes to being successful.

Few artists hail from LI and sit amongst Hip Hop's elite. Not since the days
of Rakem and Public Enemy. ROI's sound is sure to separate him from the rest
of the young artists hailing from the territories of New York. As a child,
like many of us, ROI's role models were hip hop artists. A biological child
of his parents, but a product of hip hop all the way. ROI studied the music
played in his house as a child. Before runnin' the streets music was his
outlet. No genre was off limit, and with those influences ROI developed a
distinct style…that something extra. His style undoubtedly stands out, and
at times defies the familiar New York style of delivery and content that was
perfected by Biggie & Jay and copied by too many others. No diluted tracks
with bars and bars of senseless punch lines. ROI's lyrics, even when he's
just braggin,' take you somewhere.

Still very early into his career, Rapx is motivated to bring back classic
music. Classic because it transcends and lasts generations. Classic music
like his forefathers in its honesty and relativity. "Music should have
meaning. To each his own, but it should invoke emotion good, bad, happy or
sad ..." ROI is a breath of fresh air in a genre that has taken major
financial blows in albums sales in recent years. "All hip hop is a story, a
documentary or an autobiography, exaggerated to make the story more enticing
or unforgettable…" Too often an artist whole album is straight up pretend,
acting, studio persona shit. ROI's lyrics are ninety percent true and ten
percent extra, a percentage that he can rightfully brag is better than
ninety percent of the acts out now. ROI delivers lyrics and a flow that are
true to his autobiography and at the same time a story that the listener can
relate to.

At 23 ROI has already lived a life full of highs and lows that most will
never witness. At his lowest point ROI learned the importance of 'rules over
impulse.' Now he reveals his life in a more calculated and contagious
delivery that will undoubtedly leave him amongst hip hop's elite when it's
all said and done. He wouldn't boast this future though. "I'm just telling
my story the way I want to, doing what I love doing. I leave legends up to
peoples opinions. That's how I picked my legends. There's no scale. It's the
fans…"

ROI RAPX has featured on many mixtape as well as dvd's. Such as DJ
HPNOTIQ'S MIXTAPES: " I PUT IN WORK", "THE ALL EXCLUSIVE TOP TWENTY", "IF
THEIR ARE CUSTOMERS SERVE THEM", "THE HOOD GONNA LOVE ME PART 1"(HOSTED BY
ROI RAPX), "THE HOOD GONNA LOVE ME PART 2"(HOSTED BY ROI RAPX). DJ ONPOINT'S
MIXTAPE: "GETTIN TO THE MONEY", and Long Island DJ MONEY MATT'S MIXTAPE:
"WATCH MY MOVES PART 2" ROI RAPX is seen performing live on "ULTIMATE
EXPOSURE DVD", and "SECRET SHOWCASE DVD". To find more music from ROI
RAPX log in to xxlblocktalk.com, ourstage.com, and mp3.com.

RAPX is currently tearing up the clubs of New York performing his hit single
"Stick Up". ROI RAPX has already blown down the stages of CLUB "VESTA",
"SAPHIRE LOUNGE", "CLUB AURA", "THE PYRAMID", AND "CARMA". His demo "Live
and Die in NY" is stunning promoters, A&Rs' and record labels in various
states. His first album "Introduction and Occupation of ROI Rapx" though
still well into production is promised to be a great one. Many of us know
that Hip Hop can't withstand a blow like Jay and Nas really retiring. Sure
there are still other great ones out there, but ROI promises to lessen the
blow and pick up where they left off. Its time for 'the product' of hip hop
to take his place in history. Its time for ROI Rapx